Actionable Guide To Acquire First 200+ Users For Your SaaS

Let's accept, Not everyone is a sales person. I am not a sales person. I am a developer and here is an Actionable Guide to how I got my first 200+ users under a week. Over the years, I have worked with a lot of SAAS companies. So I compiled a curated list of things that worked for me and for others. So, let's get started.

PS - Some of these things are a little shady, but they work.

PPS - Grab a cup of coffee and use this guide as a checklist. This page saves your progress in the browser. So, you can come back to it anytime.


Before we get started with acquiring users, we need to have a few things in place. Now to some of you, this might be a no-brainer, but I have seen a lot of people skip some of these steps and then wonder why they are not getting any users. So, spend some time and go through them

A Landing Page For Your Product

This is the first thing that you need to have. A landing page is where you want all your traffic to be redirected. Your webpage should have the following things:

Checklist For Landing Page

Checklist For Landing Page
A catchy headline that describes your product
A short 1-2 line description of your product
A hero image, preferably a Screenshot of your product or a video
A clear call to action button. Something like 'Get Started' or 'Try for Free'(Do mention No Credit Card Required)
Targeted use cases of your product. It's advisable to have different pages for each use case.
A way to be contacted. This can be a calendy link or a live chat widget.

If you don't have a landing page, Here is something that will help you get started.

What is your technical level?

You are a developer You know what to do. Make a landing page and host in on Vercel
You are semi technical Spin up a Wordpress instance using AWS Marketplace site and use a theme like Astra to make a landing page.
You are not technical Use Landingi or UnicornPlatform to make a landing page.

Active Social Media Presence

Social media is a great way to get your initial users. Trust me, I am not a social media person, but that's not an excuse. A mentor of mine told me If you don't like social media, then just use it to generate content not consume it. Here is my checklist for social media presence.

Checklist For Social Media Presence

Checklist For Social Media Presence
A Twitter account with a profile picture, a cover image and a bio.
An active LinkedIn account. If it's not active, then make it active.
Be active in 2-3 relevant facebook groups.
Few active subreddits.

A Product That People Can uUse

Now, this my look obvious but pay attention 🎈. Having a product and having a product people can use are 2 different things. I have worked with over 50+ SAAS companies and here are the major take aways.. Don't worry,I will skip the obvious ones.

Checklist For Product

Checklist For Product
Have a way for user to report bugs If you don't have a chat and a way to report bugs, then you are not ready for users. Trust me, you will get a lot of bugs reported and if the user is not able to report it, then they'll just leave.
Have basic documentation Using your product may look intuitive to you, but it's not to everyone. Unless you have a team of UX designers, you will need some documentation or a video to explain how to use your product.
Have a self onboarding process Unless you are in the B2B space, where you need to onboard each client with a concierge, you will need a self onboarding process. This can be a simple email sequence or a video.
Have a easy way to contact you If you are not online on chat, then have a way to contact you. This can be as simple as an email address or a contact form.
Have a roadmap I can't emphasize this enough. People come for your product and stay because of your Roadmap. Have a roadmap where you can show what you are and you will be working on. It's also a place where people will submit their feature requests.

If the above seems overwhelming, checkout the list of my favorite SAAS tools that I use.

A feedback loop

This is the most important part of the whole process. You need to have a feedback loop in place. It can be as simple as a simple email sequence with your calendar link. Or it can be a complex feedback loop with a chatbot and a live chat widget.

I personally used Whatsapp, Facebook messenger and LinkedIn to get feedback from my users.

Getting Your First 200 Users

Now that we have all the prerequisites in place, let's get started with getting our first 200 users. This part is broken down into 3 parts.

For this guide, I will be using a Hiring Management SAAS as an example. This hypothetical SAAS helps startups hire better.

Before Launch

Ideally, You should start this process 2-3 weeks before you launch. This will give you enough time to get aquainted with your Ideal Customer Profile and get your landing page ready.

Checklist For Before Launch

Checklist For Before Launch
Prepare a list of keywords that identifies your Ideal Customer Profile(ICP). This list can be as short as 8-10 keywords. It's an evolving process. Try to Niche down your ICP as much as possible. Eg: 'Founder Startup' is a better keyword than 'Founder'. Another example could be 'Helping businesses with', this could be used to target agencies.
Identify 2-3 relevant Facebook groups where your ICP hangs out. Pro Tip: Almost all Facebook groups will be against self promotion. You need to find groups that are not against against asking for feedback. Become active in these groups. Answer questions and interact with the Admin.
Be active on Linkedin and send connection requests to people who are in your ICP. Prepare a template which you can send along with the connection request. This template should be a short introduction about yourself and shouldn't mention your product. Just introduce yourself. Send this template to 30-50 people a day. Pro Tip: Use your keywords to find the right people.


The big day has arrived. You have a landing page, a product and a feedback loop. Now, it's time to get your first 200 users. Remember, you are not launching your product, you are launching your feedback loop.And you can launch multiple times. So don't worry if you don't get 200 users in the first time.

Checklist For Launch

Checklist For Launch
Post in relevant Facebook groups and ask for feedback. Do not Sell. Just ask for feedback. Pro Tip: Never post your landing page in the Post. Instead, explain your product in the post and ask if anyone is interested in sharing their feedback. Then tag that person in the comment and post your landing page. Do not reply to the comment, post a new comment and like the comment too. This will reduce the chances of your comment getting lost and you getting banned from the group. Post in one group a day.
Reach out to your linkedin connections. I'll say it again Do not sell. Just ask for help. Ask them as a favor. People love to help. Reach out to 10-20 people a day. Converse with them, help them onboard.
Make a Linkedin post and ask your friends to share it.

That's it. If it looks very simple because it is.

After Launch

After you have launched your product, you need to keep the feedback loop going. This is the most important part of the whole process. You need to keep your users engaged. Here is a checklist for after launch.

Checklist For After Launch

Checklist For After Launch
Make a facebook group and invite your users. Post in the group and ask for feedback. Post about product updates. Keep the group active.
Identify your top users and ask them for Testimonials. Have few templates ready and send them to your top users.
Schedule calls with your top users and ask them for feedback. These users are you biggest advocates. They will help you get more users.
Change your landing page based on the feedback you get. Try and use the same language as your user used in the feedback.


I hope this guide was helpful. If you have any questions, feel free to get in touch. Don't be afraid to make mistakes. Don't wait for the perfect time or the perfect product. If you aren't embarrassed by your first version. You launched too late.. So, go out there, launch your product and have fun.

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